OUR STORY

Born in Algiers, adopted in Paris, carried everywhere.

Our story

MANI was born from an inheritance:
that of hands that transmit, of summer afternoons in Algiers, of the sound of the crochet hook in the living room, of the terrace warmed by the sun, of those colours that remain in memory long after the holidays.

A crocheted hat made in the family home becomes the foundational piece.
Carried between Algiers and Paris, it attracts attention, creates connections, and sparks debate. Posted online, it goes viral. This simple, handcrafted gesture crosses the Mediterranean and resonates far beyond its place of origin.

It is this energy that defines MANI:
a brand that draws on its roots,
which connects two shores, and which keeps a culture alive through pieces recognizable even before their name is pronounced.

Each drop continues this story:
authentic, faithful, timeless.

FROM ALGER TO PARIS.

My story

I come from the room where we set the camera on a rickety tripod, testing fits until 3 a.m. all alone, searching for the right angle until it looks like something. That's where I learned my true language: clothes, style, art direction.

Before MANI, I was already involved in creation.
Observing silhouettes, combining materials, understanding why a look works. I developed my eye by testing, shooting, and editing my own videos.

Over time, my content creation has given me a vision: not just to wear pieces, but to tell a story with intention. To create a coherent visual identity. To provide direction.

MANI follows in this tradition.
A brand that blends my influences, my memories, and my vision of fashion. A brand that speaks to both the eyes and the soul.

Today, I create with the same energy as in my early days: camera, ideas, style — but with a much clearer vision of what I want to build.

SAYFOU.